About CAATS®
From the very start, CAATS® has been dedicated to helping Service Departments. In 1986, we saw the need to start a US-based wholesale manufacturer to provide interior protection products and service supplies to the automotive industry. Our family business has been supporting the automotive industry with high-quality products through a nationwide network of trusted distributors ever since.
The CAATS® brand was established in 2011 to provide a unifying identity for our exceptional and innovative line of service products. We’ve made customer satisfaction our number one priority by helping service departments operate more efficiently to improve their customer’s experience. CAATS® products keep your customers’ cars clean while protecting your technicians and streamlining your operations.
But CAATS® is more than our products. We’re always here to provide support and guidance to help you succeed. Our highly-trained customer service team is your asset.
With years of innovation and industry experience, our products have earned a solid reputation, becoming the definitive name in reliability, quality, and performance. Distributors, Service Managers, and Technicians trust CAATS® top-quality products. Guaranteed.
our Mission
At CAATS®, our mission is to help service departments to operate more efficiently and to improve their customer’s experience.
We are driven by our passion for innovation, excellence, and the relentless pursuit of quality. Our mission is to not only provide a selection of critical automotive service department supplies but also to redefine the standards of quality and performance in the industry with unrivaled customer service.
Values
- Quality – Premium goods with unrivaled quality.
- Experience – Decades of expertise at your service.
- Consistency – Dependable and reliable, every time.
- Performance – Elevate your service with superior products.
- Satisfaction – Committed to exceeding expectations.
CAATS® is our most successful brand. Trusted by Distributors, Service Departments, Repair Shops, and Technicians to show your customers that you care. Protect their vehicles and improve your service operations with CAATS® as your trusted partner.
Jeff Koenig
President, CAATS®
The CAATS® leadership team
More than a brand, CAATS® is the people behind the name.
Jeff Koenig
President
Kellie Koenig
Vice-President
Lindsay Feldhaus
Director of Services
Rob McAfee
Director of Operations